Thursday, November 6, 2008


I'm in the thick of a phenomenal whirlwind across North America and haven't yet had a chance to recap the amazing adventures of the Canada Tour. Click here for a podcast interview from Q, the CBC Culture, Arts and Entertainment hour with Jian Ghomeshi. And stay tuned for a Q-TV interview more exciting tales of the Montreal Shabbaton and the ground-breaking Cool Jew Cabaret in Toronto...

Recent coverage in the Canadian Jewish News is available here, with snippets below...

Meanwhile, I'm racing from my last event in Scottsdale to LA for tonight's bonanza. Come on out for more celebrating who you are!

"Cool Jews: Books, Films, Festivals." Panel discussion and dessert reception in honor of the release of Cool Jew: The Ultimate Guide for Every Member of the Tribe at UCLA Hillel. Panelists include Cool Jew author Lisa Alcalay Klug, Israeli filmmaker Dan Katzir ("Yiddish Theater: A Love Story," "Out for Love, Be Back Shortly") and Rabbi Yonah Bookstein, co-founder Jewlicious Festivals. Book signing, film glimpses, kosher martini bar (I.D. required) & dessert reception. Co-sponsored by Hillel at UCLA Dortort Center for Creativity in the Arts, UCLA Center for Jewish Studies, Long Beach Hillel and UCLA Hillel's Alumni Association, 7 pm - 9:30 pm. Free.

Advance registration required (310) 267-5327
or email


UCLA Lot 2 - $9.00

Directions to UCLA Parking Structure Number 2

  1. From the 405 Freeway, exit on Wilshire Blvd, East. Proceed EAST on Wilshire Sunset Blvd. to Westwood Blvd.
  2. Make a LEFT turn on to Westwood Blvd. and proceed to Weyburn Avenue.
  3. Make a RIGHT on to Weyburn Avenue then LEFT onto Hilgard Avenue.
  4. Proceed on Hilgard Avenue to Westholme Avenue. Make a LEFT on Westholme Avenue to Parking Structure 2.
  5. From Parking Structure 2; Take West Elevators to Street Level. Exit towards Westholme Avenue. Walk across Hilgard Avenue and turn LEFT or NORTH on Hilgard Avenue. Hillel is on the East Side of Hilgard Avenue.


Defining the hipster Jew for the new generation

Staff Reporter
On Sept. 1, award-winning U.S. journalist
and proud Heebster maven Lisa Alcalay
Klug released her book Cool Jew: The Ultimate
Guide for Every Member of the Tribe
(Andrews McMeel Publishing).
Described as “a field manual for 21stcentury
Jews and the people who love
them, [it] decodes contemporary Judaism
and its hippest forms of cultural expression,”
Cool Jew is 250 pages of new
Jewish lingo and imagery and has been
on’s Top 10 bestseller list
for humour/religion since its release. It’s
now in its second print run due to heavy
demand, according to Klug.
Though she’s been living out of a suitcase
for the last month while promoting
the book on a whirlwind North American
tour, Klug kindly took time out for an
e-mail Q&A last week with Heebonics to
kibbitz about how it came together and
her thoughts on the new Jew. Now that’s
And before you ask, Klug has decided
to coin the term “Heebster,” defining it as
Heebster \heeb-stur\, noun (circa now) :
1 : A cool Jew.
2 : An honorary Member of the Tribe.
3 : Those who not only know what it is to be
Jewish, they know it, flaunt it, dig it and love it.
Heebonics: Why write Cool Jew?
Klug: I wrote Cool Jew because I love being
Jewish and I care passionately about how we
relate to our identity, tradition and community.
H: How did you go about researching it? How long
did it take?
K: About 15 years crammed into two. I’ve been
collecting and noticing fun and innovative forms
of Jewish expression for a long time. I spent a
much shorter period actually writing the book,
gathering images, working with an illustrator,
designing the cover and working on the layout. I
share the design credit on the book. (more)

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